Ellen D. Kiehl
My Resumé
EDUCATION
Texas Christian University, Fort Worth, Texas
Bachelor of Science in Strategic Communication; Minor in Business - May 2014
Study Abroad Experience
Lorenzo de Medici, Florence, Italy, Spring 2013
Studied Italian while taking courses in Italian Media and International Marketing
RELEVANT EXPERIENCE
Communication Intern, TCU College of Science & Engineering
Fort Worth, TX, February 2014 – Present
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Developed ideas into stories for newsletter distributed to 1500+ mailing list
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Conducted interviews with faculty, staff, students and industry professionals for use in feature stories
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Wrote 8-10 stories for the College newsletter to update donors and stakeholders on events and awards
Account Executive, Schieffer School of Journalism and TCU College of Science & Engineering
Fort Worth, TX, August – December 2013
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Conducted primary research and created a comprehensive campaign identifying strategic rebranding tactics for the organization
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Led a team of 6 through process of setting goals, delegating assignments and meeting critical deadlines
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Edited 50+ pages of strategic rebranding campaign material for AP Style and cohesion
Public Relations Manager, Roxo: Student-Driven Strategic Communication Agency
Fort Worth, TX, August – December 2013
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Wrote press releases for clients and special events
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Prepared media kits and disseminated them to major media outlets across the DFW area
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Achieved DFW area coverage for event on NBC 5 and in major area newspapers
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Created effective communication schedules targeting relevant events to specific audiences
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Collaborated on a daily basis regarding ideas and campaign tactics with project team
Administrative Assistant, Gateway to Hope & Cancer Agencies Network
St. Louis, MO, May – August 2011
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Compiled marketing materials for agency events
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Updated resource directory
COMPUTER SKILLS
MS Office, Adobe InDesign, Photoshop, Cision, Basecamp
Social Media: Facebook, Twitter, Instagram, Pinterest, Blogger, Google+
HONORS
Bob Schieffer College of Communication Research and Creative Activities Festival, April 2014
Top Journalism and Strategic Communication Undergraduate Project for TCU College of Science & Engineering Strategic Communications Plan
INVOLVEMENT
Public Relations Student Society of America
The TCU Ad Association
YoungLife
Gamma Phi Beta Sorority
RELEVANT COURSES
Research & Evaluation
Channel Planning & Strategy
Creative Communication
Writing for Strategic Communication
OTHER WORK EXPERIENCE
Ann Taylor, Sales Associate, St. Louis, MO, May 2011 – January 2014
CYC Volleyball League, Gym Manager, St. Louis, MO, August 2005 – November 2009